详情

原文传递 Importance of positive CX feedback cant be overstated

题名：	Importance of positive CX feedback cant be overstated
正文语种：	eng
摘要：	As the internet's role as the car retail sector's "front door" continues to grow, Reputation is providing the tools that help ensure OEMs and dealers leverage customer experience (CX) to entice increased numbers across the threshold. Survey responses gathered as part of Reputation's annual automotive sector report showed 85% of consumers consider reviews important - highlighting the importance of consumer feedback to customer acquisition - with 65% stating that a dealership needs to have at least a four-star rating to consider purchasing from them. Emphasising the fact that consumers are willing to vote with their feet in response to review ratings and comments, 70% said they would travel 20 miles to deal with a top-rated dealership.
出版年：	2023
期刊名称：	Automotive Management
期：	Mar.
页码：	54-55