摘要: |
As the automotive market reaches the halfway point for the year, there continues to be pressures that captive finance houses need to respond to. The cost of living crisis is hurting consumer confidence, interest rates are at their highest level for 13 years and customers are pulling back on their monthly spending. Oh, and the Government also pulled the plug-in car grant. Stewart Walker, head of data services at ASI, a company which analyses and researches car manufacturer finance incentives, says: "OEMs are looking to reduce tactical marketing spend, but being mindful of the need to support their sales networks in retaining customers. |