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Fighting the cost-of-living crisis to keep customers coming back
| 题名： | Fighting the cost-of-living crisis to keep customers coming back |
| 正文语种： | eng |
| 摘要： | With costs soaring, a constricted new car market and a used car market under pressure, the concern that routine vehicle servicing, maintenance and repairs (SMR) could be delayed, or cheaper alternatives sought by cash-strapped customers, is all too real. Dealerships already have the challenge that fewer new car sales due to pandemic disruption and chip shortages means fewer service plan customers, plus many servicing and MOT cycles have remained out of sync since 2020 s lockdowns. Digital specialist Real Time Communications (RTC) points to recent Motor Ombudsman research which shows 56% of UK car owners who do not have a service plan are considering either missing (33%) or delaying (23%) their vehicle's annual service in 2022 to save money. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Sep. |
| 页码： | 34-36 |
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