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原文传递 Affordability and EVs in the spotlight for offers in Q4

题名：	Affordability and EVs in the spotlight for offers in Q4
正文语种：	eng
摘要：	Ford, the UK new car market leader by volume year-to-date (YTD), is back with a range of 0% retail offers to tempt customers to close out 2022. Mike Hawes, Society of Motor Manufacturers and Traders (SMMT) chief executive, has said the overall market remains weak and its long-term recovery depends on "robust consumer confidence and economic stability". While retailers can only control the controllables, it's helpful to see brands step in to help assist with low APR offers, particularly at a time when interest rates are at the highest level for 14 years. AM's finance offer compilation from Q3 showed that Ford had switched to a 4.9% APR (still relatively low) on most of its popular models, but this quarter is back to 0%. Ford has offered 0% deals for years and it's become a staple part of its offering to help customers get into a new vehicle. The ever-popular Fiesta is just more than £250 a month and the EcoSport isn't far behind at £265. The Focus, Puma and Tourneo Connect are all available for less than £400 a month on a two year deal. That 24-month period provides a level of affordability at 0% APR at a time when customers' finances are certainly under review for large and even smaller purchases. It should also, hopefully, provide enough time for the economic and political waters to calm somewhat before customers decide what they want to do for their next vehicle.
出版年：	2022
期刊名称：	Automotive Management
期：	Oct.
页码：	14-14