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原文传递 Castrol 'Psychology of Performance' campaign highlights potential benefits for workshops

题名：	Castrol 'Psychology of Performance' campaign highlights potential benefits for workshops
正文语种：	eng
摘要：	In January, Castrol announced a three-year sponsorship of football's Premier League. While the agreement allows the company to promote its range of premium fluids and lubricants and grow awareness of the Castrol Service Network among a wider audience, the partnership goes deeper than a pure sponsorship arrangement. Both Castrol and the Premier League share the same fundamental principles of fostering high levels of performance, whether it's on the pitch, in engines, or within workshops. To understand and identify the parallels between leadership traits that deliver superior levels of performance both on the pitch and in the workshop, Castrol has linked with leading sports psychologist, Martin Perry, to define what it takes to create and motivate a winning team. Perry has helped professional athletes in more than 32 sports overcome performance-related challenges, and has regularly guided executives on how to apply sports team management best practice within blue chip businesses.
出版年：	2022
期刊名称：	Automotive Management
期：	Oct.
页码：	24-25