原文传递
Human-centred tech is the key to unlocking automotive sales
| 题名： | Human-centred tech is the key to unlocking automotive sales |
| 正文语种： | eng |
| 作者： | Tom Kilroy |
| 作者单位： | Keyloop |
| 摘要： | A There is no doubt that the cost-of-tiving crisis, which is predicted to be with us for some time, has had a significant impact on consumer buying habits. It has been widely reported that we are all looking to save money where we can, reviewing what we spend per month on energy bills, on-demand subscriptions, even food. It is no surprise therefore, that luxury items, including cars, are under the spotlight. Many dealerships are already looking at their business strategies, replanning for the months ahead and pivoting their focus to those areas where they can make best margins, whether it be ramping up used car sales or doubling down on aftersales offers. The environment we find ourselves in today is one of almost limitless choice and consumer temptation. Loyalty cannot be assumed. Brands need to stay as close to their customers as they can, and this is even more important during times of economic uncertainty. For dealerships this means making the car buying experience as enjoyable and human-centric as possible. By introducing solutions that deliver a streamlined and omnichannel car buying experience, one driven by customer preference, dealerships are ensuring they will deliver on high customer expectations. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Oct. |
| 页码： | 32-33 |
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