详情

原文传递 LIFE ON THE MARGINS: WHEN DEMAND OUTWEIGHS SUPPLY

题名：	LIFE ON THE MARGINS: WHEN DEMAND OUTWEIGHS SUPPLY
正文语种：	eng
作者：	DAVID FRANCIS
摘要：	Registrations in November grew by an anaemic 1.7% compared with the same month in 2020, but that means little given that November 2020 was, itself, more than 30% below the five-year trend. Of course, the big difference this November is that it is a shortage of supply, rather than a shortage of demand, that is causing the market to bump along the bottom. In fact, there is a harsh lesson for the industry here. For decades, car manufacturers knew their profits were disappearing in what is euphemistically called "variable marketing costs" - discounts to you and me. However, competitive pressures and the need to keep expensive factories running meant car manufacturers felt unable to reduce output. Today, the manufacturers have had no choice but to cut production - yet their profits have generally held up, or even improved.
出版年：	2022
期刊名称：	Automotive Management
期：	Jan.
页码：	10-11