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SPONSOR'S COMMENT
| 题名： | SPONSOR'S COMMENT |
| 正文语种： | eng |
| 作者： | Richard Jones |
| 摘要： | In my previous column I talked about some big achievements in 2021, undoubtedly accelerated by the need to respond to the pandemic and we arrived at the inevitable question...so, what comes next? Looking forward, the year ahead is going to be as full of opportunity as it is of challenge. So, firstly, it's vital we maintain the pace. Digital customer journeys are something that commentators have returned to time and again since COVID enforced more remote interactions away from the showroom. We have produced some excellent solutions, but there is always room for improvement. Without restrictions, customers want to be able to float between the digital and the physical buying experience as it suits them. We need to continually improve the flexibility and security of our processes to ensure we surpass their expectations every time. It's also very clear that customers are looking for transparency, simplicity and surety when shopping. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Jan. |
| 页码： | 11-11 |
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