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Benefit from real-time data integration with Auto Trader Connect
| 题名： | Benefit from real-time data integration with Auto Trader Connect |
| 正文语种： | eng |
| 摘要： | Auto Trader chief executive Nathan Coe has likened the launch of the marketing platform's new stock management solution to "exposing the heart of Auto Trader so that any retailer can use that data to power their business". Auto Trader Connect (ATC) taps into the full breadth of online Auto Trader's data capabilities, enabling retailers to sync multiple back-end and consumer-facing systems and update them automatically in real-time. From OEM-connected vehicle data to Auto Trader's live pricing feed and retailers' own valuation algorithms, ATC connects the entire stock management and marketing ecosystem to enhance efficiency, eliminate inconsistency and improve margin at the same time as customer experience. "Cars are moving quickly; prices are moving quickly. What you need is realtime stock management and the ability to change prices quickly", says Coe. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Jan. |
| 页码： | 16-17 |
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