详情

原文传递 VIEWPOINT

题名：	VIEWPOINT
正文语种：	eng
作者：	JIM SAKER
作者单位：	Centre for Automotive Management at Loughborough University's Business School
摘要：	One of the big questions coming out of COP26 is how the event has affected customers' perception of vehicles and the environment. Questions revolve around not only the type of powertrain to be chosen, but are incentives still needed to encourage people to enter the electric vehicle (EV) market? Undoubtedly, environmentalists and the conventional 'early adopters' are embracing the move towards EVs. The introduction of new brands competing against legacy manufacturers has also provided a level of interest, if only on the stock markets. Research in the mid-2000s by Sturgess Motor Group in Leicester asked customers whether they would be drawn towards a dealership if it were seen as being 'green'. Interestingly, the response was 'yes', provided it didn't cost more. I am not sure if anyone has broken down the income profile of non-business users currently driving EVs, but I would expect the bulk will be middle-class homeowners with more than one car. The challenge will come when the market develops and electric cars become an option for the general population.
出版年：	2022
期刊名称：	Automotive Management
期：	Jan.
页码：	21-21