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BCA - powering the used car sector in 2022
| 题名： | BCA - powering the used car sector in 2022 |
| 正文语种： | eng |
| 摘要： | The BCA business model is unique in its quality and breadth of services across the supply chain and, therefore, creates efficiencies through synergies across all the divisions. This scope is highlighted by the newly-opened BCA Bristol 65-acre mega-centre, a fully on-line remarketing facility, with the capacity to handle more than 120,000 vehicles a year. BCA continues to enhance and improve its suite of digital products to make it even easier for customers to do business with us. A number of enhancements have been made to the BCA website aimed at developing functionality for the digital buyer audience. The new Vehicle Details page is more intuitive and user-friendly, with a simpler, more informative layout, more detailed digital images and improved functionality across both desktop and mobile devices. BCA's online Recommendation Engine for buyers utilises an enhanced CRM (customer relationship management) capability and support from BCA's in-house Decision Intelligence Team. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Jan. |
| 页码： | 44-45 |
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