详情

原文传递 Q&A

题名：	Q&A
正文语种：	eng
摘要：	Just how important is the new Spoilage to the success of Kia overall? At 50% of the sales mix. it's part of our success now and part of our growth aspirations in the future. Kia UK planned to deliver 90,000 cars in the UK in 2021 and we did that. Our aim is to get to 100,000 this year and Spoilage is a big player in that. What is the marketing plan to get it in front of customers? We started the marketing process in December - largely introducing that car through social media - and we have a seven-month campaign mapped out.
出版年：	2022
期刊名称：	Automotive Management
期：	Mar.
页码：	39-39