原文传递
Putting your money where your mouth is!
| 题名： | Putting your money where your mouth is! |
| 正文语种： | eng |
| 摘要： | How many times have you watched something on the television and thought we need to do something about that? This was the thought of Supagard's Technical Director of 27 years James Smyth when watching the 2021 Glasgow COP26 conference with his family. Smyth decided to look at radically changing the way Supagard makes its customer handover kits. After witnessing a documentary about the number of plastic bottles that are present in our oceans and the fact that it takes 450 years for one of those bottles to decompose, it was time to act and begin to change the course of history. Working closely with Supagard MD David Paterson, both Smyth and Paterson took the leap of faith in finding a solution which they would encourage the entire industry to follow. This challenge started with the simple things. As Smyth recalls: "Our bottles are made from plastic, in fact we use black plastic bottles which tie nicely to our brand which has always been black with red Supagard logo on top". So, they performed research and discovered that black plastic is a bad colour as this is very hard to recycle so ends up in landfill. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Nov. |
| 页码： | 56-57 |
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