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原文传递 ALFA ROMEO TONALE
题名: ALFA ROMEO TONALE
正文语种: eng
作者: MATT DE PREZ
摘要: "It's the start of a new era for Alfa Romeo" is a phrase that's becoming a bit of a cliche, but the Italian brand's latest rebirth might just be the ticket it needs to grow UK market share. The Tonale is the first Alfa Romeo to launch since the carmaker became part of the automotive powerhouse that is Stellantis and makes a return to the use of 'borrowed' platforms for Alfa, since its multi-billion Euro investment in the - arguably brilliant - Giulia and Stelvio's Giorgio underpinnings failed to achieve the desired sales volumes. Part of the problem was its lack of electrification, which meant it lost out on a big chunk of registrations in the fleet sector and had to rely on retail buyers being won over by the 'passion' and 'emotion' the cars offered. With limited powertrain and bodystyle options, the two cars had appeal in just a small part of a highly competitive market.
出版年: 2022
期刊名称: Automotive Management
期: Nov.
页码: 40-41
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