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HAVE WE REACHED 'PEAK PREMIUM'?
| 题名： | HAVE WE REACHED 'PEAK PREMIUM'? |
| 正文语种： | eng |
| 作者： | DAVID FRANCIS |
| 摘要： | October registrations (up 26.4%) looked positive but, in reality, that figure only brought them back to where they had been in 2020 - itself hardly a great period for car sales. This has led the Society of Motor Manufacturers and Traders (SMMT) to downgrade its 2022 full year forecast to 1.57 million - the lowest level since 1982. Put another way, we have lost 40 years' market growth. Of course, a fair proportion of the fall is down to the chip shortage. Europe is expected to lose production of 1.5 million cars in 2022, out of a global total of 4.2 million. Production of automotive chips is forecast by Alix Partners to rise by 20% next year, but the big question is whether that will be enough. In some ways, the industry hopes that it will not. If a 20% increase is sufficient to meet demand, then the industry is in a deep recession. Back in the present, Ford is slightly out-performing the market, and has marginally extended its lead over VW. Of course, this development has been overshadowed by the news that, after 46 years and a global production run of 16 million, the Fiesta will be dropped in 2023. The Focus will not be far behind, as Ford moves to VW platforms for small and medium models. Behind VW, there is a huge battle for third place. No fewer than four manufacturers (Audi, Kia, BMW and Toyota) have a market share of between 6.5% and 6.7%, with fewer than 3,000 units separating them. Kia is the only one of the four manufacturers to have increased sales year-to-date (YTD), so could be in a good position to finish in third place if it can maintain its momentum. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Nov. |
| 页码： | 10-11 |
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