摘要: |
In January, Castrol announced its new partnership with the Premier League. While this agreement is allowing Castrol to promote its range of premium fluids and lubricants and grow awareness of the Castrol Service Network among a wider audience, the partnership goes deeper than just a pure sponsorship arrangement. Both Castrol and the Premier League share the same fundamental principles of fostering high levels of performance, whether it's on the pitch, in engines, or within workshops. To understand and identify the parallels between leadership traits that deliver superior levels of performance both on the pitch and in the workshop, Castrol has teamed up with leading sports psychologist, Martin Perry, to define what it takes to create and motivate a winning team. Perry has helped professional sportsmen and women in more than 32 different sports overcome performance-related challenges, and has regularly guided executives on how to apply sports team management best practice within blue-chip businesses. |