详情

原文传递 Success means widening the pool for forecourt stock

题名：	Success means widening the pool for forecourt stock
正文语种：	eng
作者：	ALEX WRIGHT
摘要：	The continued shortage of new vehicles and demand for used ones has left car dealerships with a dilemma. Dealers need to keep selling used vehicles at a profitable margin, but they also don't want to risk not being able to replace them. That means they have to always keep an eye out for suitable stock, while continuing to provide affordable, quality cars to consumers. Philip Nothard, insight and strategy director at Cox Automotive, says motor retailers must avoid making a quick sale at a low margin just to get the vehicle off their forecourt. Rather, he added they need to hold their nerve during these tough times, in the expectation the UK Government would boost consumer confidence by providing more certainty about an economic recovery going into next year. "Dealers shouldn't be seeking to sell a vehicle simply because they want to move it on," says Nothard. "That's because it's not easy to replace product right now. So they need to be sure that they're selling the vehicle for all the right reasons: at the right price and margin, and at the right time, factoring in part-exchange, if that's relevant."
出版年：	2022
期刊名称：	Automotive Management
期：	Nov.
页码：	26-27