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原文传递 Impact of Arizona Highways Magazine on Tourism.

题名：	Impact of Arizona Highways Magazine on Tourism.
关键词：	tourism；maga；impact；ariz；zine；high；scribe；travel；characteristics；fluen
摘要：	The purpose of this study was to: (1) examine the effect of Arizona Highways Magazine (AHM) on tourism, (2) determine trip characteristics of AHM subscribers traveling in Arizona, and (3) calculate a benefit/cost ratio for AHM based on the magazine's cost and revenues as well as the value-added economic impact. Findings suggest that: (1) AHM subscribers are demographically similar to other people with an interest in Arizona as a travel destination with the exception of age and related variables: AHM subscribers are older. (2) A very high percentage of AHM subscribers have taken trips in Arizona over the past five years, with many visiting multiple times. Most out-of-state subscribers stay for one to two weeks when they visit, most often traveling with a spouse or partner. (3) Subscribers use AHM fairly extensively as a source of travel information. (4) About 29 percent of out-of-state subscribers who visited in the past five years indicated that AHM influenced them to visit Arizona on their most recent trip. (5) In addition to its influence on visitors' decision to select Arizona as a destination, the magazine especially influenced decisions related to specific destinations or attractions and choices regarding travel routes. (6) Subscribers have spent an average of over $195.2 million on travel annually over the past five years, and $41.5 million of those expenditures can be directly attributed to AHM and its influence on the travel behavior of out-of-state subscribers. This amounts to a benefit/cost ratio 7.8 to 1 at the very least.
报告类型：	科技报告