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Role of Media and Public Opinion Efforts in the Transit Field: The Detroit Region Case Study.
| 题名： | Role of Media and Public Opinion Efforts in the Transit Field: The Detroit Region Case Study. |
| 作者： | Bernasconi, C.; Bussiere, K.; Dipalo, M. |
| 关键词： | Advocacy; Case Studies; Citizen Participation; Detroit(michigan); Mass Media; Michigan; Public Opinion; Public Transportation; Strategies; Transit Systems |
| 摘要： | This study, one of seven comprising the report Factors that Inhibit and Enable Effective Regional Transit in Southeastern Michigan, explores the role of media and public opinion efforts in developing support for regional transit initiatives. The goal was to identify key recommendations for building positive public opinion and acceptance of future transit initiatives in Southeast Michigan. Media efforts by selected transit agencies and advocacy groups in four identified regions (Atlanta, Cleveland, Denver and St. Louis) were analyzed, together with local print coverage, use of online media, and local transit campaigns. The results are a set of recommendations for achieving success with future initiatives, including strategies to boost citizen involvement and public approval for the Metro Detroit region. Twelve factors referring to the following four areas were identified as key for the success of transit initiatives and transit systems improvement: 1. Educating: tools to inform the public and media; 2. Branding: how to build a transit image; 3. Involving: public involvement approaches, and 4. Messaging: bridging regional divides. |
| 报告类型： | 科技报告 |
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