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Factors influencing domestic tourism in the UK and abroad and the role of publicly funded domestic tourism marketing
| 题名： | Factors influencing domestic tourism in the UK and abroad and the role of publicly funded domestic tourism marketing |
| 责任者： | by Hui Lu, William D. Phillips, Joe Francombe, Fay Dunkerley, Charlene Rohr |
| 关键词： | Air Transportation, Infrastructure, Meteorology and Weather, Transportation Economics, United Kingdom |
| 学科分类： | 交通运输经济 |
| 摘要： | Domestic tourism benefits both the broader UK economy as well as stakeholders within a specific destination. Each year, the UK government provides funding to the British Tourist Authority to cover their core costs and marketing activity. At present, only a small proportion of this funding is spent on promoting domestic tourism, with the majority being spent on marketing to potential overseas visitors. To help understand the factors that influence people's decisions to take domestic holidays, the Department for Digital, Culture, Media & Sport commissioned RAND Europe to provide evidence in this area, with a special focus on the impact of publicly funded domestic tourism marketing. Researchers undertook a rapid evidence assessment to provide a comprehensive, systematic and critical assessment of the scope and quality of available evidence on factors influencing domestic tourism and the role of publicly funded domestic tourism marketing. A second part of the study looked at potential research methods and data sources to address identified research gaps. |
| 出版机构： | RAND |
| 报告类型： | 咨询报告 |
| 资源类型： | 科技（咨询、行业）报告 |
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