题名: |
Texting and Driving Epidemic: Changing Norms to Change Behavior, Technical Summary. |
作者: |
Atchley, P.; Geana, M. |
关键词: |
Cell Phone Usage; Driver Behavior; Electronic Equipment; Hand Held Devices; Media Campaign; Risk; Social Media; Texting; Traffic Safety; Wireless Communication |
摘要: |
The objective of the campaign is to: (1) Increase awareness about the dangers of texting and driving. (2) For those who are not driving, to speak up to the driver (3) Change the perception of the students to build a negative connotation of texting and driving. |
报告类型: |
科技报告 |