摘要: |
The phrase to familiarize yourself with above all others this year is "hard market." Insurance is subject to a range of forces - claims activity, social inflation in jury awards, stock market performance, inflation and the overall state of the economy, the availability and affordability of reinsurance, the end of an era of cheap capital, geopolitical concerns, and climate instability, among others. These factors combine to harden the market by driving insurers into a defensive posture to protect their balance sheets. In a hard market, premiums increase, underwriting becomes more selective, the capacity to offer policies decreases, and insurance carriers become less aggressive competitors. There's no point in soliciting your competition's customers if you don't have the capacity to write the risk. |