摘要: |
Jobs in the inland industry are often physical, get-your-hands-dirty kind of work. Now the American Waterways Operators, which represents the tug and barge industry, wants people to know that toiling on a tug or towboat can actually be quite cool. Facing one of the tightest labor markets in recent memory, the industry is looking for innovative ways to attract new workers and retain those already onboard. In mid-August AWO launched the "Coolness Factor" campaign, which highlights the many unique and unusual things that the industry does beyond hauling traditional commodities like soybeans, steel and coal. |