原文传递
Energy Level
| 题名： | Energy Level |
| 正文语种： | eng |
| 作者： | JIM REDDEN |
| 摘要： | Some oil and gas companies want to be known as anything but. During these convoluted times, companies engaged in hydrocarbon production are looking to distance themselves from their core product. The rebranding trend comes as public sentiment of fossil fuels dims while they demand more of same. Changing brands to something that sounds less oily is also seen as a way to attract young technical whiz kids, who may have more progressive leanings, into preparing for an industry career, as companies fret over a dearth of newly minted engineers, geophysi-cists and the like. The slim pickings from the university talent pipeline were highlighted in the results of a Texas Tech University survey of petroleum-related schools that showed only 400 petroleum engineers graduating from U.S. universities in 2022 - an 83% decline from the 2017 peak. Though it seems to be garnering more attention lately, rebranding is not new. In 2018, Norwegian behemoth Statoil changed its name to the more hipster sounding Equinor. Two years later, British Petroleum adopted the BP moniker, enabling it to conveniently proclaim itself as going "beyond petroleum." |
| 出版年： | 2023 |
| 期刊名称： | Work Boat |
| 卷： | 80 |
| 期： | 1 |
| 页码： | 9-9 |
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