摘要: |
The inland barge industry is getting hip and cool, taking its message about top pay, great benefits and cool jobs onto social media networks where they know the next generation of potential mariners hangs out. Faced with a competitive and persistently tight job market, the industry is trying to reinvent its image as it attempts to attract more young job seekers to the ranks of tugboats and towboats, seeking to capture their attention with snappy slogans, fast-moving videos and promises of great pay, quick advancement, work that makes a difference, comfortable boats and a work environment that treats employees like family. At Moran Towing, "we connect the world." At Foss they ask: "Are you a salty dog or a landlubber?" At Crowley Marine they call it "a workplace like no other." Ingram Barge promises careers that are "exciting and unique." At Vane Brothers, applicants are reminded that vessels are built "with CREW COMFORT in mind" and that an "even-time work schedule" means that "you are working six months out of the year but receiving a full year's salary!" And a video from Parker Towing invites job seekers "on our journey into the future as we deliver the cargo that fuels the American dream." |