原文传递
Use of Market Research Panels in Transit. A Synthesis of Transit Practice.
| 题名： | Use of Market Research Panels in Transit. A Synthesis of Transit Practice. |
| 作者： | Coffel, K. |
| 关键词： | Benefits; Data Collection; Limitations; Marketing; Research; Researcher; Transit; Transportation |
| 摘要： | This synthesis describes the various types of market research panels, identifies critical issues that researchers might be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. It provides information about common pitfalls to be avoided and successful techniques to apply that maximize research dollars without jeopardizing the quality of the data or validity of the results. |
| 报告类型： | 科技报告 |
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