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原文传递 On-Board and Intercept Transit Survey Techniques A Synthesis of Transit Practice.

题名：	On-Board and Intercept Transit Survey Techniques A Synthesis of Transit Practice.
作者：	Schaller, B.
关键词：	Buses; Communication; Cross Sections; Customers; Demographic Characteristics; Long Range Transportation Planning; Marketing; Methodology; Public Transportation; Questionnaires; Routing; Scheduling; Su
摘要：	On-board and intercept surveys are highly valuable to transit agencies as a means of obtaining vital information and opinions from a cross section of their customers. Transit agencies use on-board and intercept surveys to collect data on customer trip characteristics, travel behavior, demographic characteristics, and customer attitudes about service. Survey results are used for travel modeling, long-range and areawide planning, route planning and scheduling, service design, marketing, and customer communications. Agencies view the results as being highly useful, accurate, and timely. As used in this report, on-board and intercept surveys refer to self-administered surveys distributed on board buses and trains and in stations, as well as interviews conducted in these environments. Such surveys are distinct from telephone interviews, mail surveys, and on-line surveys, none of which involve in person interaction between surveyors and transit riders. A survey of 52 transit agencies found that 96% conducted on-board surveys between 2002 and 2004, with most of this group also having conducted intercept surveys. Large agencies typically conduct five or more on-board/intercept surveys annually, primarily focused on specific routes or geographic areas. Small agencies typically conduct surveys every 1 to 3 years, often involving the entire transit system. On-board and intercept survey methodologies may be the only cost-effective way to gather information from riders where the incidence of transit users in the general population is low. In major cities with a high incidence of transit users, on-board and intercept methodologies are highly useful for surveys on specific routes or among specific customer segments. On-board and intercept surveys often provide higher response rates than alternative methodologies such as telephone, mail, and on-line surveys, and at lower cost. On the other hand, telephone or other methodologies are necessary for surveys of non-users and when the su
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