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Throw Another Copi On The Barbie?
| 题名： | Throw Another Copi On The Barbie? |
| 正文语种： | eng |
| 摘要： | It's high summer, the perfect time to hike, camp, fish and throw another copi on the barbie. Wait, what? The Illinois Department of Natural Resources has rolled out a $600,000 ad campaign to "rebrand" the fish formerly known as Asian carp. Chef Brian Jupiter announced the change at a news conference in Chicago. The new name chosen is "copi," short for "copious." John Rogner, assistant director of the DNR, told one TV station that the goal was to make the fish sound more attractive, like something you would want for dinner. "Enjoying copi in a restaurant or at home is one of the easiest things people can do to help protect our waterways and Lake Michigan," said John Goss, former White House invasive carp adviser. Changing names to market fish is nothing new. Orange roughy was once called slimehead, not a name to inspire diners. Patagonian toothfish, formerly considered a "trash fish" and thrown back, took the world's gourmet restaurants by storm-after it was renamed Chilean sea bass in 1977. This isn't even the first attempt at rebranding carp. Chef Philippe Parola trade-marked the name "silverfin" in 2009 to market his carp fishcakes. |
| 出版年： | 2022 |
| 期刊名称： | The Waterways Jouranl |
| 卷： | 136 |
| 期： | 13 |
| 页码： | 4-4 |
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