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More Attention To Waterways A Net Positive
| 题名： | More Attention To Waterways A Net Positive |
| 正文语种： | eng |
| 摘要： | Even before the advent of the internet and social media, legacy media had the saying, "If it bleeds, it leads." That may sound cynical, but it reflects human nature. Wars, natural disasters and catastrophes tend to grab more eyeballs than happy talk and good news. Marketers know that, and so do headline writers. That's why it's still easy to find viral eyeball-grabbing headlines about the current low water in the river systems. A recent sampling includes, "Shrunken Mississippi River Slows U.S. Food Exports When World Needs Them Most"; "Why is the Mississippi River drying up?"; and "Mississippi River finally rising-to 0 feet." Video footage of people picking their way across temporarily dry portions of the Mississippi River to visit Tower Rock on foot are still getting views, even though the waters have risen, and that's no longer possible. Dramatic incidents-floods, low water, hurricanes and other disruptions-help focus attention on the importance of the river systems to our economy and nation. That attention can help direct needed resources to the waterways. At a recent conference on threats to the inland waterway system, panelists praised the recent surge of capital investment in our waterways by Congress-a surge aided by events like the floods of 2019 and Hurricane Ida. When water levels return to more normal levels, media attention shifts-even though the floods or low water can leave long-term challenges. |
| 出版年： | 2022 |
| 期刊名称： | The Waterways Jouranl |
| 卷： | 136 |
| 期： | 34 |
| 页码： | 8-8 |
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