摘要: |
This report examines carsharing from two aspects: ecological and soda] sustainability. The theoretical framework is based on the social/behavioral sciences and transport economics. Three levels of analysis are presented: (i) overall carsharing tendencies, (ii) forms of carsharing organizations (CSO:s), and (iii) member charaderistics. Empirical sources inducle interviews with practitioners and researchers, printed material on carsharing, and data from the Internet. The number of carsharers in the 34 CSO:s that belong to European Carsharing Association (ECS) is at least 36,000, with the market segment potential calculated at 3% in Germany and 8.8 - 17.7% in Austria. "Success" of CSO:s ought to be divided into environmental, organizational and expansionary forms of success. The average carsharer is male, aged 30-40, with a university degree and environmentally oriented. Yet carsharing projects have been biased towards residential areas where this sodal segment is over-represented. Carsharers save money if they drive less than 12,000 to 15,000 km per year compared to private car owners. Data indicate that the (i) proximity between neighborhood and carsharing station, (ii) quality of public transport, and (iii) parking situation are critical preconditions for carsharing. The author finally suggests that carsharing projects be implemented in residential areas which "score high" in the three variables, and which are more representative of the average population. |