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Teenage Attitudes and Perceptions Regarding Transit Use.
| 题名： | Teenage Attitudes and Perceptions Regarding Transit Use. |
| 作者： | CAIN, A.; HAMER, P.; SIBLEY-PERONE, J. |
| 关键词： | *Attitude-surveys; *Teenagers-; *Public-transportation.;Ridership-; Youth-mobility; Market-research; Market-segmentation. |
| 摘要： | A survey of transit agencies across the country was conducted to assess industry experience with promoting transit to teenagers. This survey showed that there were three main promotional program types; educational programs, reduced fares and transit passes, and that many agencies used a combination of these three types in their promotions. Major obstacles identified in marketing to teenagers included addressing transits negative social image, gaining the co-operation of the school system, gaining the co-operation of the parents, and retaining the program budget. The study concluded with a series of recommendations for transit agencies interested in implementing, or improving, programs that target teenage riders: (1) Track Teenage Ridership, (2) Explore External Funding Options, (3) Form Partnerships with the School System and Other Local Organizations, (4) Use a Strategic Approach to Developing Marketing Messages, and (5) Consider Teenage Mobility Needs in Transit Service Provision. |
| 报告类型： | 科技报告 |
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