摘要: |
Alcohol is a key factor in traffic fatalities. College age demographics are among the groups with the highest levels of risk. Awareness and behavior change are critical for transportation safety. This project has taken a two-pronged approach to addressing college student drinking and driving. Its initial focus was on providing entertainment and transportation alternatives to URI students, thus emphasizing the harm reduction potential of such alternatives. Second, it has developed and utilized educational interventions to modify underlying attitudes towards alcohol consumption and specifically DUI. On-campus students typically perceived that there is 'nothing to do' on or around the rural campus. A bus service was established as a transport alternative for students attending 'College Night' in the state capital. It showed strong student response and substitution potential for DUI behavior. Several student initiatives have since emerged to develop models for alternative safe transportation options. |