摘要: |
The study report the results of an evaluation of the Click It or Ticket Buckle Up or Pay Up safety belt mobilization campaign in Michigan centered on Memorial Day of 2004. The study consisted of three survey waves: Two full statewide surveys (one conducted as a baseline before the campaign and one conducted as a post campaign measure) and one 'mini' statewide survey conducted to assess the media and enforcement components of the campaign. All survey waves were conducted statewide on front-outboard occupants traveling in four vehicle types (passenger cars, sport-utility vehicles, vans/minivans, and pickup trucks). Belt use was estimated for all commercial/noncommercial vehicle types combined (the statewide safety belt use rate) for each survey wave. Additional analyses were conducted on the two full statewide surveys (baseline and post) because of the larger sample sizes. Statewide safety belt use was approximately 84 percent prior to the mobilization campaign, 82 percent during the media and enforcement period, and nearly 87 percent during the post survey wave. |