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MARKETING CAMPAIGN OF THE YEAR
| 题名： | MARKETING CAMPAIGN OF THE YEAR |
| 正文语种： | eng |
| 摘要： | Following the Scottish Governments introduction of free bus travel for those under 22, First Bus launched the 'Free to Explore' campaign in Glasgow and Aberdeen to make bus travel appealing to young people. Informed by strategic research on Gen Z, the cam |
| 出版年： | 2023 |
| 期刊名称： | Buses |
| 卷： | 75 |
| 期： | 825App. |
| 页码： | 25-25 |
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