详情

原文传递 Local Roads Communication Analysis. Final rept.

题名：	Local Roads Communication Analysis. Final rept.
作者：	Shiman-L.; Smith-K.S.
关键词：	Wisconsin-; Road-conditions; *Communications-.;Outreach-programs; Local-planning; Pavement-conditions; Compliance-; Qualitative-analysis; Surveys-; Ratings-; Local-government.
摘要：	The report studies the effectiveness of various outreach strategies with local units of government in the State of Wisconsin. The Wisconsin Department of Transportation prepared an outreach campaign in 2001 for a new state statute requiring local communities to biennially rate the condition of their roadways and provide the data to the state. The outreach campaign, which resulted in an initial compliance rate of 99%, was used as a case study for the research effort. The study design contained qualitative and quantitative research methods including interviews with local officials and a telephone/Internet survey questionnaire. Over 56%of all communities in Wisconsin responded to the questionnaire. The research provides an assessment of the past outreach campaign on pavement ratings and offers communication strategies for future pavement rating efforts. The study also provides the Wisconsin Department of Transportation with valuable insight into future outreach opportunities and challenges when working with local units of government in the state.
报告类型：	科技报告