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e-Transit: Electronic Business Strategies for Public Transportation. Volume 4: Advanced Features of Transit Websites.
| 题名： | e-Transit: Electronic Business Strategies for Public Transportation. Volume 4: Advanced Features of Transit Websites. |
| 关键词： | *Transportation-research; *Internet-; *Websites-; *Training-; *Public-transportation.;Strategic-planning; Customer-satisfaction; E-mail; Website-design; Itineraries-. |
| 摘要： | TCRP Report 84 is being be published as multiple volumes. Volume 4: Advanced Features of Transit Websites explores the potential of the following advanced website features for the transit industry: automated itinerary planners, real-time customer information, e-mail notification systems, and customer relationship management. This report may be used by senior managers, website design managers, operations managers, and technical and other professional employees. The objective of this task was to identify and document lessons learned regarding the potential of incorporating advanced web features into the transit industry. The focus is on automated itinerary planning systems, real-time transit information, e-mail notification, and the application of customer relationship management concepts to theses services. The web features were reviewed in the context of customer relationship management. The report provides an overview of the implementation, technology, value creation, lessons learned, and best practices associated with web-based advanced features. The study findings reveal that an investment in advanced website features offers the potential to provide significant benefits to the customer and the transit industry. |
| 报告类型： | 科技报告 |
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