原文传递 Modeling Individuals’ Willingness to Share Trips with Strangers in an Autonomous Vehicle Future.
题名: Modeling Individuals’ Willingness to Share Trips with Strangers in an Autonomous Vehicle Future.
作者: Lavieri, P. S.; Bhat, C. R.
关键词: Ride-hailing, Autonomous vehicles, Public transit systems, Willingness To Share (WTS), Value of travel time, Dynamic ridesharing
摘要: The potential of dynamic ridesharing as a Mobility-as-a-Service centerpiece in cities that are not dense enough for viable and effective public transit systems is being extensively studied by transportation supply researchers. With the era of autonomous vehicles quickly approaching, dynamic ride-sharing services could have an important role in increasing vehicle occupancy, reducing vehicle miles traveled, and improving traffic conditions. However, the extent to which these potentials can be achieved depends on consumers’ disposition to sharing rides. From a travel behavior perspective, two essential elements to the adoption of shared rides are individuals’ acceptance of increased travel times associated with pick-up/drop-off of other passengers and their approval of strangers sharing the same vehicle. The current study develops the notion of willingness to share (WTS), which represents the money value attributed by an individual to traveling alone compared to riding with strangers, to investigate the adoption of shared rides. Using a multivariate integrated choice and latent variable approach, we examine current choices and future intentions regarding the use of shared rides and estimate individuals’ WTS as well as their values of travel time for two distinct trip purposes. Results show that users are less sensitive to the presence of strangers when in a commute trip compared to a leisure-activity trip. We also observe that the travel time added to the trip to serve other passengers may be a greater barrier to the use of shared services compared to the presence of a stranger. However, the potential to use travel time productively may help overcome this barrier especially for high-income individuals.
报告类型: 科技报告
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