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Markedsanalyse av Moerelinjen (Market Analysis of Moerelinjen)
| 题名： | Markedsanalyse av Moerelinjen (Market Analysis of Moerelinjen) |
| 作者： | Strand, S.; Engebretsen, O. |
| 关键词： | Public transportation##Passenger transportation##Buses(Vehicles)##Market analysis##Travel patterns##Transportation management##Marketing##Evaluation##Surveys##Norway##Competition##Customers##Foreign technology## |
| 摘要： | The regional bus company of Morellnjen A/S has experienced an unsatisfactory traffic development. This project aims to evaluate the traffic potential and how to release it in terms of generated and/or transferred traffic. A necessary prerequisite to reach this goal was to undertake major surveys of both bus and private car trips. Even if our investigations revealed little dissatisfaction with Morelinjen, it also showed a relatively small share of very happy customers. Thus, the marketing efforts should be focused on maintaining and improving the level of satisfaction in areas where the score is already high, at the same time as one attempts to eliminate aspects that are perceived as directly problematic. |
| 总页数： | 82 |
| 报告类型： | 科技报告 |
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