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Handbook of Proven Marketing Strategies for Public Transit
| 题名： | Handbook of Proven Marketing Strategies for Public Transit |
| 作者： | empty |
| 关键词： | Marketing##Public transportation##Advertising##Transportation management## |
| 摘要： | This report identifies, describes, and assesses proven low-cost and cost-effective marketing techniques and strategies appropriate for use in the transit industry. This is a 'how-to' handbook for selecting and implementing such techniques at transit agencies. The target audience is transit marketing professionals, public transit managers, and executives who have responsibilities for marketing transit systems. |
| 总页数： | 230 |
| 报告类型： | 科技报告 |
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