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Evaluering av Trafikksikkerhetstiltaket Ikke Toft a Vaere Dod (Evaluation of the Traffic Safety Measure Being Dead Isn't Cool)
| 题名： | Evaluering av Trafikksikkerhetstiltaket Ikke Toft a Vaere Dod (Evaluation of the Traffic Safety Measure Being Dead Isn't Cool) |
| 作者： | Moan, I. S.; Ulleberg, P. |
| 关键词： | Traffic safety##Program evaluation##Norway##Adolescents##Campaign##Young drivers##Driver behavior##Attitudes##High schools##Risk##Motor vehicle accidents##Foreign technology## |
| 摘要： | This study evaluates a road safety campaign show called 'Being Dead Isn't Cool', presented at junior high schools in three counties of Norway. The campaign aims to raise adolescents' awareness about road accident risk and to promote healthy attitudes towards road safety. The evaluation showed that the show was well received by adolescents, who generally stated that they think differently about road safety after seeing the performance. However, seeing the show and participating in group discussions about road safety before and after the show did not contribute to significant changes in adolescents' attitudes, intentions or behavior. The implications for revising the campaign, and for future efforts to promote safe road behavior among adolescents, are discussed in the report. |
| 总页数： | 102 |
| 报告类型： | 科技报告 |
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