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SmartTrips Ithaca: Encouraging Sustainable Transportation Options through a Personalized Educational Campaign
| 题名： | SmartTrips Ithaca: Encouraging Sustainable Transportation Options through a Personalized Educational Campaign |
| 作者： | Tario, J. D.; Dotson, J.; Gutierrez, N.; Chang, H.; Bosco, S.; Ancar, R. |
| 关键词： | Transportation demand management##SmartTrips##Sustainable transportation systems##Ithaca##Tompkins County(New York)##Community-based social marketing##Way2Go Transportation Education##Ithaca Carshare##Individualized marketing##Carsharing system##Transit## |
| 摘要： | SmartTrips Ithaca is a neighborhood-based personalized educational campaign that encouraged residents of downtown Ithaca to try out sustainable modes of transportation such as walking, biking, transit, and car-sharing through incentives and communication customized to each program participant as a stepping stone towards living a car-free or car-lite lifestyle. The report offers a case study in how the SmartTrips model was adjusted to the unique context of a small college town, and summarizes the positive results in trip reduction and mode shift that occurred in a before-and-after survey of program participants. Information contained in this document, such as web page addresses, are current at the time of publication. |
| 总页数： | 118 |
| 报告类型： | 科技报告 |
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