摘要: |
This research examines how transportation scholars, practitioners, and policymakers differ in their levels of understanding of and attitudes toward transit costs and fares. The project focuses on transit fares because the recent and relatively widespread adoption of smartcard technology allows transit agencies to implement fares that vary by distance, time-of-day, and/or mode to reflect differences in marginal costs. Scholars have long argued that fares set to reflect often large variations in transit costs by distance, time-of-day, and/or mode could substantially improve both the efficiency and effectiveness of transit services. Most transit agencies, however, have not moved to implement any form of marginal cost fares. This research uses a survey of a variety of people in transit agencies about their understanding of marginal costs, their basis for fare setting, and whether they have considered using smart cards to move toward marginal cost forms of pricing. The project will also use in-depth interviews to test for differences among the three groups in their rationales for pricing transit services, and what kinds of information they deem relevant to making fare policy. Our goals are, broadly, to understand how information about transportation costs, prices, and behavior are communicated among different types of transportation professionals. More specifically, the project will seek to understand how smart cards can be used creatively to improve the efficiency and effectiveness of public transit services. |