详情

Effectiveness of Social Media Among Transportation Providers in the New York City Region

项目名称：	Effectiveness of Social Media Among Transportation Providers in the New York City Region
摘要：	This research will investigate the interactions of social media and transportation in the New York City Region, conducted both by public agencies and private companies. Transportation providers must disseminate often urgent messages about delays or incidents, and in light of the explosion of social media throughout public and private industries (approximately 800 million people are on Facebook#), it is essential that they seek out their audience where it is, rather than the converse. In 2011, the top three searches on Google in New York City were "MTA," "NJ Transit," and "Hopstop," respectively, indicating that, most likely, the information people need is not reaching them where they are. As such, travel information is limited, resulting in confusion, bottleneck, and overall stunting of potential area economic and social activity. This research will evaluate the social media use, responsiveness and innovativeness of the New York City Region's transportation providers, both public and private, including: Metropolitan Transportation Authority, New York City (NYC) Department of Transportation, Port Authority of New York and New Jersey, NYC Taxi and Limousine Commission, NY State Department of Transportation, New Jersey Transit, JetBlue Airways, and American Airlines. Research will be conducted through analysis of social media output and interaction over a specified number of months, workshops and literature reviews. Through assessment of current social media practices, consideration of barriers to use, and investigation of best practices in other cities and regions, this report will culminate in proposed policies and recommendations for New York City-area transportation agencies in using social media, including: best channels for communication with local residents optimal tone, timing and levels of engagement recommendations for overcoming barriers to use incorporating feedback into services community building tools
状态：	Completed
资金：	107750.00
资助组织：	Research and Innovative Technology Administration
项目负责人：	Mooney, Deborah
执行机构：	New York University
开始时间：	20120115
实际结束时间：	20130630
主题领域：	Data and Information Technology；Transportation (General)