详情

原文传递 The role of social networking sites in changing travel behaviours

题名：	The role of social networking sites in changing travel behaviours
责任者：	A Binsted and R Hutchins
关键词：	not available
学科分类：	公路运输
摘要：	This report provides an overview of research that was conducted to explore the potential for social networking sites to encourage changes in travel behaviours, and to provide recommendations for how any identified potential could be optimised through their design. A scoping review identified that there is not a robust empirical research base from which to draw conclusions about the possible impact of social networking sites on behaviour. The study sought to develop the evidence base by conducting original research, which included: three focus groups, two interviews with developers of social networking sites that could potentially trigger a change in travel behaviours, and an online survey with a sample size of 141 social networking users. This report presents the findings of these research activities, and concludes that they are a good way to communicate messages to a broad demographic. They seem likely to increase awareness of the impact of travel behaviours and of more sustainable alternatives. This may not lead to a direct change in travel behaviours, but it potentially impacts on attitudes and values that could change travel behaviours in the longer term. There are a number of design considerations that, if built into the development (and continued maintenance) of a social networking site, could increase this impact.
出版机构：	Transport Research Laboratory
提交日期：	9 May 2012
总页数：	92
报告类型：	科技报告
资源类型：	科技（咨询、行业）报告
初始创建时间：	9 May 2012