摘要: |
The tremendous potential of technology-driven innovations to address the inefficiencies in last mile deliveries has prompted e-commerce companies, retail chains, logistic providers and
technology start-ups to invest in sidewalk autonomous delivery robots (SADRs) and road
autonomous delivery vehicles (RADRs). The growing appeal for utilizing SADR and RADR
technologies arises from the increased demand for same-day deliveries in business to consumer
(B2C) e-commerce and the associated challenges for logistics providers (Cárdenas et al., 2017;
Jennings and Figliozzi, 2019; Wang et al., 2016). Apart from improving the delivery efficiency,
autonomous vehicles have the potential for initiating a more sustainable, and customer focused
delivery practice with limited externalities on road congestion, noise and CO₂ emissions (Hardi
and Wagner, 2019; Stolaroff et al., 2018). Due to the rapid advancements sensing technology and
artificial intelligence algorithms, large-scale deployments of autonomous delivery vehicles are on
the verge of becoming a reality in some delivery scenarios with known and repeatable routes.
SADRs and RADRs developed by Amazon, FedEx, Starship, and Nuro are already deployed and
being tested in multiple U.S. cities.
The ongoing COVID-19 pandemic and the need for contactless deliveries that avoid the risk
of person-to-person infection has made it clear that autonomous robot deliveries have many
advantages. Consumers, businesses, and governments have switched from cautious beta testers
into eager early adopters. Despite this unprecedented requirement necessitated by the pandemic,
SADRs and RADRs need to be deployed by logistics service providers and Government agencies
in a way that is generally accepted by the public. In fact, if not widely accepted by the public, the
development and introduction of autonomous delivery vehicles can be a substantial waste of
resources for logistics service providers and vehicle developers alike. Therefore, it is imperative
to conduct micro-level behavioral research on user acceptance early in the deployment roadmap
of delivery robots to be able to design, develop and promote them as an accepted alternative to its
conventional delivery practices (i.e., van-based human delivery). One of the contributions of the
proposed project is to address this urgent research gap by investigating the psychological factors
that determine public acceptance of ADRs (Autonomous Delivery Robots) from an end-consumer
perspective.
To evaluate delivery robot adoption rates and tradeoffs it is necessary to model how vehicles are
likely to evolve. Technology is evolving rapidly and new players like Tesla are entering the heavy
and light truck electric vehicle (EV) market pushing up freight EV efficiency and capabilities
(Ulrich, 2020). Delivery cost is an important variable that is changing as technologies and vehicles
are evolving. In addition, cities are reevaluating how to assign and prioritize roadway and curb
infrastructure during and after COVID-19 (Davies, 2020). Autonomous delivery vehicles can also
interact with smart curb and parking management technology in ways that may increase delivery
efficiency and resource utilization by reducing double parking and congestion (Jennings and
Figliozzi, 2019). ADRs are also likely to affect not just the last mile but also the last echelons of
supply chains. |