Distribution Problems in eCommerce Fulfillment
| 项目名称： | Distribution Problems in eCommerce Fulfillment |
| 摘要： | In this project the research team considers an omnichannel retailer that operates both brick-and-mortar stores and super warehouses. The retailer’s objective is to meet traditional and eCommerce fulfillment demands that can be grouped into three representative modes: shopping in store, ordering on-line and delivering from warehouse or store, ordering on-line and picking up at store. On the supply side, the retailer must decide the inventory at the store, the express delivery capacity, the delivery premium, and the just-in-time inventory replenishment for stores. On the demand side, a consumer must consider in her utility of each fulfillment mode such factors as the cost of transportation, the delivery fee, the cost/risk of shopping in store, and the likelihood of unsatisfactory on-line purchase. The research team formulates this omnichannel fulfillment model as a leader-follower game, in which the leader maximizes the retailer’s profits, and the follower allocates consumer demands between the three channels according to utility maximization. The properties of the problem will be analyzed, and the solution methods will be developed. A case study will be constructed by calibrating a stylized model using empirical data. |
| 状态： | Active |
| 资助组织： | Office of the Assistant Secretary for Research and Technology |
| 开始时间： | 20201001 |
| 预计完成日期： | 20220331 |
| 主题领域： | Administration and Management；Data and Information Technology；Finance；Freight Transportation；Highways；Operations and Traffic Management；Planning and Forecasting |
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