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The Current Status of Expressway Business and its Desirable Way to Offer Customer Value: A Marketing Perspective
| 题名： | The Current Status of Expressway Business and its Desirable Way to Offer Customer Value: A Marketing Perspective |
| 其他题名： | 〔1〕Sheth,J.N.,B.I.Newman,and B.L.Gross(1991),"Why We Buy What We Buy:A Theory of Consumption Values,"Journal of Business Research,22(2),pp.159-170. |
| 正文语种： | 日文 |
| 作者： | 髙橋郁夫 |
| 关键词： | 高速道路；customer；current；offer；stat；business；desirable；expressway；marketing；perspectivethe |
| 摘要： | The Current Status of Expressway Business and its Desirable Way to Offer Customer Value: A Marketing Perspective |
| 出版年： | 2015 |
| 论文唯一标识： | C-90Y2015V58N05002 |
| 中文栏目名称： | 論說 |
| 英文栏目名称： | Editorials |
| 期刊名称： | 高速道路と自動車 |
| 拼音刊名(出版物代码)： | C-90 |
| 卷： | 58 |
| 期： | 05 |
| 页码： | 7-10 |
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