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原文传递 PRICING OF A PUBLIC BUS SERVICE ON CONTRACT - A RATIONAL APPROACH

题名：	PRICING OF A PUBLIC BUS SERVICE ON CONTRACT - A RATIONAL APPROACH
其他题名：	1)Philip Kotler and Gary Armstrong(2001),Principles of Marketing,Prentice-Hall of India Private Ltd.,New Delhi.
正文语种：	英文
作者：	H. N. PATIL
关键词：	rational；customer；stage-wise；alternative；specification；overview；services；ricin；hough；operation
摘要：	Unlike stage-wise carriage service, the customer desires to have a bus on contract service defined by his own terms, such as type/size of the bus, origin / destination and time specifications etc. He expects special treatment for which he is ready to pay. Most of the STUs provide bus services on contract under the perception that providing bus on hire is at the loss of opportunity of scheduled operation. So, anything below the expected utilisation of vehicle and that of revenue would have to be compensated through contract bill. Though, the Casual Contract customer is 'wholesale' one, his perceptions of services are largely ignored, instead being over charged with no value addition. In absence of alternative service availability, most of the STUs have bothered less for customer perception and set the prices for bus contract based more on conventional methods than any rational thought. Due to which, STUs are experiencing decline in demand for contract bus from the public, in recent periods. The study takes overview of existing methods of bus contract in few major STUs and tries to understand the common rationale of pricing. A rational approach to the pricing policy of public passenger service on contract is established to accustom interests of both customer and operator.
出版年：	2016
论文唯一标识：	I-2Y2016V40N01003
英文栏目名称：	H. N. Patil
期刊名称：	Indian Journal of Transport Management. (Text in English)
拼音刊名(出版物代码)：	I-2
卷：	40
期：	01
页码：	25-36