Marketing Research for the Quantitative Benefits of Transit in New Jersey
| 项目名称： | Marketing Research for the Quantitative Benefits of Transit in New Jersey |
| 摘要： | New Jersey boasts an extensive system of public transportation that operates statewide, serving approximately two-thirds of the State’s 565 municipalities. The many benefits of public transportation have been widely discussed and analyzed for the last two decades. This is true in both academic literature and popular media. The objectives of this research are to a) quantify the economic, mobility/accessibility, environmental and social benefits of public transportation to New Jersey; b) understand better what benefits are potentially most important to transit riders, non-transit riders and other stakeholder groups; c) determine how best to communicate the benefits of public transportation to these audiences; and d) develop a marketing framework, communication plan and collateral marketing materials to support a future transit benefits marketing campaign as part of NJ TRANSIT’s “Engage. Inform. Improve.” comprehensive communications initiative. |
| 状态： | Active |
| 资金： | 249973 |
| 资助组织： | New Jersey Department of Transportation |
| 项目负责人： | Ukpah, Priscilla |
| 执行机构： | Alan M. Voorhees Transportation Center |
| 开始时间： | 20190822 |
| 预计完成日期： | 20210822 |
| 主题领域： | Passenger Transportation；Planning and Forecasting；Public Transportation |
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