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原文传递 REGULATING ADVERTISEMENTS ON PUBLIC TRANSPORT BUSES IN INDIA - A CRITICAL ANALYSIS

题名：	REGULATING ADVERTISEMENTS ON PUBLIC TRANSPORT BUSES IN INDIA - A CRITICAL ANALYSIS
其他题名：	1)Ashwani Kumar v.Regional Transport Authority,(1999)8 SCC 364(Supreme Court).
正文语种：	英文
作者：	P. K. PANDEY
关键词：	communication；capability；transport；attention；electronic；producer；rtis；viewer；public；analysis
摘要：	For an effective communication of programmes, products or services, the advertisement is thought to be of prime importance as it has capability to influence the wishes of its viewers. Because of this, the informers, producers and sellers opt for such advertising channel which can attract the attention of majority of the viewers. For them, one of the better choices is advertisement on public transport buses which has efficacy to reach audience of all ages, backgrounds and communities. On the other hand, these advertisements are attractive means of increasing revenue as it requires little or no additional expenditure on the part of State Road Transport Undertakings. The present paper attempts to unearth in detail the Indian legal provisions relating to advertisements on public transport buses. The world is now moving on a fast track and the electronic media including the advertisement sector is developing new concepts. The Rules and Regulations relating to Motor Vehicles should be alive to the changed circumstances and developing trends.
出版年：	2017
论文唯一标识：	I-2Y2017V41N03004
英文栏目名称：	P.K. Pandey
期刊名称：	Indian Journal of Transport Management. (Text in English)
拼音刊名(出版物代码)：	I-2
卷：	41
期：	03
页码：	170-183